«We’ve received a lot of congratulations for the stand.»
«The concept represents the brand exactly as we wanted.»
This is some of the best feedback you can hear from a client when delivering a stand.
So both the architect and company director of Sanz Espacio Creativo, with whom I developed the concept, and I felt very satisfied with the final result.
Take a look!
Client
Developed at Sanz Espacio Creativo for the client BePlus, a brand by Vicky Foods.
Project
Design and supervision of the stand assembly.
The success of this design lies in the clarity with which the company’s values are conveyed, despite the high level of complexity involved in combining all the materials.
All these different elements—such as iron, lacquered plywood, concrete composite, vertical garden, refrigerated product display units, etc.—result in a more complex preparation and construction process, but they are definitely worth the effort.
A well-planned project is a successful project!
The construction of the stand is carried out in just a few days and, in this case, in a city different from where it was prepared (Biofach 2020 took place in Nuremberg). For this reason, I developed the technical drawings and ordered the construction, decoration, and signage materials while taking into account the needs of the different contractors involved.
Space Design
The design of this stand features a very minimalist and architectural geometry, created through a play of joining and subtracting cubes. Following this concept, contrast in tone and texture between two materials is used.
This contrast between raw materials such as wood, concrete, and iron creates a more youthful and relaxed atmosphere which, combined with the minimalist aesthetic, directs the stand toward a young audience with an urban lifestyle and healthy living habits—exactly as requested in the project briefing.
