I consider Motion Graphics a powerful tool to guide the audience through a narrative, allowing a message to be conveyed in a highly effective way.

In “Gerascophobia”, vector shapes are animated in such a way that they create a sense of physical interaction between them, capturing the viewer’s attention and guiding them through the different concepts that define gerascophobia, culminating in the key message: “feeling old while getting old depends on you.” All of this is accompanied by fast, upbeat music and a very striking color palette that reinforces the intention of eliminating the fear of aging that the video aims to convey.

This project was created during the Motion Graphics Master’s program at Shifta, Elisava.

.vector animations